Google tools for Digital Marketing

A tool to check the popularity of keywords online can check these popularity according to the desired location. whether it is a global trend national trend or provincial trends You can also see the hot search trends of the day as well. or even look back on the popularity of many last year to analyze the growth opportunities of that as well.

• help plan business for Marketers or business owners looking for something new To develop a business plan in each phase, Google Trends will be able to analyze the direction. Better online market
• Create quality content, content creator, whether you are good at speaking or writing. It is well known that what people search for is important to reach our audience best. Especially for bloggers who want to do SEO to get their website on the first page, Google Trends is a great tool to help you find popular keywords.
• Keep track of the popularity of the brand that can be found by searching the name of your company's website.

The tool allows website builders to assess the quality of their work. and a detailed description of the issues that appear on the website when there is a problem or inappropriate use on the mobile phone You may also check organic website traffic reports to track SEO results. better

• Evaluate and review your website's SEO quality.
• Tell us about the people who visit our website by looking for what keywords, and how many times we have found our website. Also, tell us the percentage of people who click when they see our website on Google.

The Tools for analyzing insights Tracks and reports website traffic. both in real-time and with the ability to set the time period The tool aids in reaching the audience's interests and website behavior. This data can be utilized in marketing. From the creation of a website's performance or an application Content creation based on the most popular subjects Making promotions on things that attract attention, and so forth.

• Help collect the information of customers who come to the website. Whether it comes from a Facebook post, an email, or from a Google advertisement. This will help you determine which channels are the most suitable.
• Able to collect the sales generated from entering the website from various channels when combined with the cost of online advertising. to know which channels are effective It is the best value for money invested.
• Google Analytics can tell Demographic of people who come to the website or online selling website whether it is a man or a woman How old are you? To be able to determine the target audience in making online advertisements more precisely
• Tell the behavior of use on websites or online selling websites. of your target audience both the number of pages viewed Time spent on the website, what sells well and what doesn't. which you can use to optimize and develop your business and online store efficiently.
• Can tell if people are visiting your online store or website. From which website links are clicked? Either external links, clicking links to our website from other websites, or Internal links, clicking links from within the website. or from Google advertising

The Tools to buy words or keywords Related to business products and services to make your website or online selling website appear in the first and top search pages of Google. The main types of Google Ads advertising services are as follows.

• Google Search is an online advertising service using keywords. to make your website link on the first page immediately without having to wait for time like doing SEO The first ranking depends on the selected keyword auction.
• Google Display Network is an advertisement that is displayed in the form of image and text banners, where Google sends the banners you define to partner websites and categories related to brand ads. your product or service
• Remarketing Ads are advertising in the form of soliciting and attracting the attention of customers who have bought our products or services to buy again. Or even track people who have come to our website and then left by doing this kind of marketing. It will start by collecting information about those who have purchased our products or services. that the behavior is interested or like what kind of products And use this information to make attractive advertisements to encourage these groups of customers to come back and buy products on the website again.
• YouTube Ads are video ads that appear while people are watching videos on YouTube, either at the beginning of a clip or between clips.

The tool to promote your business profile and website on Google Search, Google Maps for free and when you use your Google My Business account, it will tell you the details of your business from phone number website opening hours, and more to help customers find and reach your business.

• Help build credibility for your business.
• Help build trust with your customers or prospects because Google My Business allows your customers or users to write reviews and rate your online store or business.
• Help online stores or websites to sell online. can be found in Google more easily
• Increase sales opportunities in your service area.

And of course, in addition to all of the Google tools mentioned above, it will make it easier for your business to grow. In order to make your online business successful, there are other elements to help as well. Having your own website is an important way to connect with Google's tools for your customers. Easier to find your business online.